A great track with no plan is just another file on your hard drive. We’ve all seen it. Artists drop music, cross their fingers, and hope someone important stumbles across it. That’s not a release strategy. That’s a lottery ticket.

Plugd was built to flip that approach. With the right contacts, the right filters, and the right message, you can actually put your music in front of the people who matter, before it even drops.

Here’s how to use Plugd to run your next campaign like a pro.

Step 1: Start With the End in Mind

Every campaign should start by asking one simple question: what do you want to happen?

• Do you want playlist placements?

• Do you want coverage on blogs or YouTube channels?

• Are you hoping to connect with a manager, a label, or a booking agent?

Knowing this will tell you who you need to target inside Plugd.

Step 2: Build a Target List Using Filters

Once you're inside the platform, head to the search page and start filtering:

• A&Rs by company and genre

• Journalists who’ve covered similar artists

• Playlist curators for your style of music

• PR agents with connections in your scene

• Booking agents based in your region

Use the Job Function, Genre, and Artists Worked With filters to really narrow it down. This is where Plugd saves you hours. No random LinkedIn hunts. No guessing if an email works. Just accurate targeting.

Step 3: Reveal and Group Your Contacts

Once you’ve got the right names, start revealing.

Each reveal unlocks verified email, mobile number, and social links, and once you unlock them, they’re yours to keep. No duplicate charges.

After each reveal, add them to a group that fits your release campaign, like:

• “EP Press Campaign”

• “Tour Outreach Europe”

• “Afrobeats Playlist Push”

These groups help you stay organised and follow up properly when the time comes.

Step 4: Prep Your Pitch

You’ve got your track. You’ve got your targets. Now it’s time to write your message.

Inside Plugd, you’ll find content to help you write better subject lines, cleaner emails, and outreach that doesn’t get ignored. No long essays. No spammy buzzwords. Just stuff that works.

And if you're reaching out to multiple people, tweak each message slightly. Mention why you're reaching them, where you found them, and why the track might be a fit for their world.

Step 5: Track Progress and Follow Up

Too many artists send one email and call it a day. Real campaigns involve following up, professionally and respectfully.

Use your groups to track who you’ve messaged and when. Give it a few days. If there’s no reply, follow up with a short note.

The point is to be memorable, not annoying. Stay consistent and keep moving.

Why This Works

This isn’t theory. These are the exact tactics people use behind the scenes, only now, they’re available to everyone.

Most music professionals don’t want to be pitched on social media or through outdated contact forms. They want clean, professional outreach. The problem is, most artists never had the tools to do that.

Now they do.

Register now to get 5 free credits when we launch. Use them to plan your next release with purpose, not guesswork.